Global automaker Ford has launched its Mondeo as a second-hand model at Manheim Auctions in Leeds.
The vehicles displayed by the company all had 07-56 plates installed and had driven under 10,000 miles.
In addition, the company managed to sell 152 Mondeos at auction, 33 of which were snapped up by eager buyers on the internet watching the action unfold via a weblink.
Speaking of the event, which the company claimed truly established the car on the market, Ford said it was "very optimistic" about the future.
"The prices realised were extremely encouraging and bidding was fast and furious, confirming that the new Mondeo is a force to be reckoned with in the used car arena," commented Chris Shambrook, auction manager for the company.
Meanwhile, research from Experian has shown that those deciding to invest in used cars are choosing to pick up vehicles with diesel engines in order to avoid tax applied to gas-guzzlers.